Like a hypnotic flower in the dark – Really Good Business Ideas Are Made Of This
It’s a warm early summer evening and I am sitting on my terrace. It’s dark, I have a glass Australian Cabernet Sauvignon with me, enjoy the silence and the lukewarm evening breeze.
A smell … … … so sweet. Where is it coming from? Hmmm, I want more!
Light waves of this sweet irresistible smell touch my German long nose again and again.
I couldn’t stop searching just by smelling around, till I found the source of what my nose so badly wanted: ‚Zaluzianskaja ovata‘. This is what my nose was like remotely-controlled searching for, no chance to stop till found.
I had bought this sweet little flower some days ago and I was told that it smells like marzipan. Actually it smells like a mix of vanilla and marzipan with a secret ingredient added. In the dark it has his little blossoms wide open just like to tease anyone passing by being irresistible.
How Does It Go Into Their Noses?
Going back to the stairs where I had left my glass I smiled and I thought of some of my marketing projects, which didn’t have the outcome I wanted.
So the question is:
How Make It Go Into Their Nose Like This?
How to be a hypnotic flower in the dark?
This is what really good business ideas are made of!
Hypnotically Tempting – The Irresistible Offer – Part Of Good Business Ideas
This is nothing new. Marketing gurus as well as leaders in the personal development arena talked years ago about crafting an irresistible offer.
We sometimes just forget. We forget to jump into our customer’s shoes – again and again – and feel how this is.
What do I have to offer that is so sweetly smelling that people who come across can’t resist or at least want a second smell?
Building a dream business is an authentic process, but don’t forget that the fish needs to be liked by the buyer and not only by the fisher, the flower’s hypnotic smell needs not only be tempting to yourself, but also to people who come across and who want to make business with you or are good candidates to do so. This is how really good business ideas are crafted and gain market reach.
Dare to live your dream life,
a life by YOUR own design on your own terms. You deserve it!
PS: Is your business (even if it’s YOUR dream business) one of the really good business ideas or just “a regular” [your business name]?
How to make your dream business smell like a hypnotic flower in the dark?